More than 80 percent of foreign tourists to Hanoi said they want to return to the capital city after their first visit, according to a municipal survey.
The Hanoi Department of Culture, Sports and Tourism surveyed a total of 1,420 visitors at Noi Bai international airport and various cultural and historical relic sites in city.
About 81.32 percent described the city as safe and attractive due to local hospitality and convenient shopping.
However, many complained about environment-related issues, traffic infrastructure, and the behavior of some taxi drivers, street vendors, and salesclerks.
The municipal Department for Culture, Sports and Tourism is taking measures to improve its tourism profile by building more parking lots, improving signage, providing more public services and changing the behavior of service providers.
The Department will also increase its supervision of travel agents, tour organisers, and hotels to ensure better quality services for visitors at reasonable prices.
Last year, Hanoi received more than 2.1 million international arrivals, and is expected to welcome 2.25 million foreigners by the end of this year.